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Dans 1984, Orwell avait anticipé la figure métaphorique de Big Brother – celle d’un régime totalitaire et d’une société de la surveillance – mais n’avait pas imaginé qu’avec le selfie et les réseaux sociaux, nous entrerions dans une nouvelle ère conditionnée ; celle d’une société de l’auto-surveillance.
Rattaché au plus connu de ces organismes intrusifs, une coalition, regroupant plusieurs laboratoires de recherche en intelligence artificielle, mettait récemment au point un logiciel de reconnaissance faciale. L’homme pose ses limites au fur et à mesure qu’il les dépasse.
In his novel Nineteen Eighty-Four, George Orwell had anticipated the metaphorical character of Big Brother, symbol of both authoritarianism and the omnipresent surveillance of a society. However, what he could not foresee was that fiction would eventually exceed reality as social networks and selfies have led us to a conditioned era run by a society of auto-surveillance.Lately, several A.I. research laboratories tied in with the most famous of these intrusive organisations formed a coalition and developed facial recognition software. Mankind cannot stop to pushing its - ethical or not – own boundaries, time and again.Likely aware of the fact that such software is also a step forward into a world where the forces of control prevail, an hypothetical marketing of it is still controversial.Ask yourself : how many photographs do you appear in, without even being aware of it ? Some goes as far as to claim that selfie is art : where does the artistic condition stop ? Does being an artist essentially require narcissism? Artist Eugène Blove raises all these questions through the use of anti-selfies : selfies of which he is neither the author nor the subject. Photographs of anonymous people, random photographs, modern contingency. The same man, in the background, in every single photograph. Where is the deception ? Nowhere and everywhere at the same time since the unintentional collaboration of this peculiar social network made this collection possible — Blove called upon some accomplished people to hack into its system.More than just a reference to Kim Kardashian’s Selfish, Selfless is an anticipating insurrectionary project which reveals the trap we are laying for ourselves.Selfless is a hole in the void.
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Report photos during the launch event in Paris where I asked people to take selfies with me in the background - 13/12/2019, Ground Effect.