Collective Silo and I were asked to collaborate on an installation piece which took place during OFF LUFF. We were requested to find locations outside LUFF’s site,to perform in an informal and unauthorized manner.
I noticed this aesthetically relevant elevator close to a tramway stop and decided to perform in it. It deals with concepts such as the American Dream, Power Structure and more generally, meritocracy in the Western society.
I used my smartphone to play this video of a personal life trainer. He talks about a lifestyle to achieve success, or essentially : how to get rich.